With the controversies and news against the popular food
product still ruling the grounds, we Indians are put to think about the future
commercial market. We are totally discombobulated as we are exposed to the
mistrust of products that we use in our day to day life. With our quotidian
needs at stake and the various television commercials being important reasons
for public to endorse and use products, we need to think whether all the ads
shown are properly portrayed. Ironically, it’s a no. Well, there’s a justification
for this say and many of us would already know the few ones cited below.
The
general Indian television ads are targeted towards every age group depending on
the nature of the product to be sold. Of late we have been seeing quite few ads
that show a woman’s character very low, much to the surprise that many women
themselves act in such ads. Be it the popular men brand deodorants that shows
the lewdness and prurience of women (well, to my dismay every ad does that) or
the famous soft drink that has a lead female celebrity endorsing it, which I
really doubt whether it’s the brand that is being publicized for I don’t find
the actions performed to be in correlation with promoting the mango drink. Aren't these simple brands that are essential for public need? Then why do they
have to show it in such a manner that provokes controversy, and to be frank
catalyze the illicit thoughts in people’s mind?.
Well
the list doesn't end there. Next in line is to attract the middle-aged women
who have unmarried young daughters. The mothers are so vexed and have a hard
time because their daughters are not giving their consent for marriage. Then
the famous ads came as handy solutions to these mothers. Just take your
daughter to a jewelry showroom, and there comes the reply that she’s ready to
get married. Well it’s so surprising that a flashy piece of stone can work
wonders which even a mother’s words cannot.
And next to be credited is the ad for fairness cream by a popular brand,
for both men and women. The minute a person uses it, there comes the
self-confidence from nowhere to achieve anything in life - from saying a “no to
marry a guy” to your father, to gaining stardom all within seconds. Well so do
they mean dark people can’t achieve anything or they don’t have
self-confidence? Probably these brands don’t know the achievers list.
We
also didn't know that swapping a cellphone of your loved ones could make them understand each other’s importance. So does the count of calls in one’s phone
decide one’s character? Well, it seems so. I guess spending time with your near
ones proves a waste, for the ad shows the best way to exchange the phones. You
can understand someone is busy by just talking to them, for he/she is someone
whom you know very close. Evidence is not needed.
It’s
been a latest fad now to rope in children into the ads so that mass crowd of
all ages would be attracted for children are being portrayed. All the leading
soap and toothpaste brands , suddenly have people in the name of “experts”
wearing white coats ( The point made clear that every expert should wear a
white coat whether or not he/she is really one ), showing that the product is
99.99% safe for children use(and adults too ). Well our branded products
contain more fruity content than our real fruits that we consume, according to
a survey. So are these products really safe? If not why is that every such ad
should rope in an expert?. It becomes so stereotype with every ad following the
same method. Well people, there are other creative ways of advertising products.
The
most shocking advertisement, not intended for television, yet earned a lot of
controversy is the one by the online shop for all types of sunglasses and
lenses for men and women. It was during the Nepal earthquake that occurred of
late, where when the entire country was in deep condolence, the company
released an ad stating “Shake it off like this earthquake with flat **%
discount …” on some product. It’s saddening to see that some brand is being
popularized at the cost of people battling for their lives.
Even
though there are the above mentioned ads having a despicable portray, there are
many television commercials that are captured in a wonderful way to deliver a
thought. Be it the “every friend is necessary” ad of the well-known network
brand emphasizing the importance of friendship, the ads depicting the
importance of sharing among kids, the P&G education initiatives, the woman
empowerment showing a woman as a boss over her husband (well, it’s just one
showing woman power) or the clothing brand ad that shows the will power of a
single mother raising her kid, each of them have made a striking role in
kindling the character and thoughts of each of us. It’s not only the above ones
but many that are striving to popularize the brands as well as deliver a
thought to public, well even if not a thought it doesn't portray anyone badly. So it’s high time we Indians stop completely believing in advertisements blindly
and start thinking and reflecting about them for a better future.
